Packaging: Preparing for 2030 Standards
By 2030, all packaging entering the EU must be recyclable and contain minimum recycled content. Polystyrene and non-recyclable plastics are being phased out. Start auditing your packaging materials and sourcing alternatives now.
The EU is phasing out problematic packaging materials and establishing new requirements for recyclability and recycled content. These rules apply to all packaging used in your products entering Europe, including shipping materials and protective wrapping.
By 2030, your packaging must be recyclable and contain minimum percentages of recycled material. Starting these changes now gives you time to identify alternatives and adjust your cost structure.
Materials Being Phased Out
The EU is progressively eliminating certain plastic types (polystyrene, problematic single-use plastics), non-recyclable packaging materials, and excessive or unnecessary packaging (oversized boxes, multiple wrappings).
If you currently use polystyrene cushioning, non-recyclable films, or over-packaged formats, you'll need to transition to compliant alternatives.
Your 2030 Deadline
By 2030, all packaging must meet two criteria:
- Recyclable — Designed so the material can be recovered and reprocessed
- Recycled content — Must contain a minimum percentage of recycled material (specifications vary by material type)
This timeline is firm. Plan now to avoid last-minute supply chain disruptions.
What to Change
Protective Packaging — Review polybags, bubble wrap, tissue paper, and cushioning. Replace non-recyclable materials with recyclable or paper-based alternatives.
Shipping Boxes — Ensure all corrugated boxes use recyclable materials. Harmonized recyclability labels are being standardized across the EU.
Label Clarity — Packaging must clearly indicate recyclability using standardized symbols and instructions so consumers understand how to recycle.
Practical Steps
- Audit current packaging — Document all materials you currently use and identify which won't meet 2030 standards
- Source alternatives — Work with packaging suppliers to find recyclable and recycled-content options. Test durability.
- Test recyclability — Verify new materials actually meet EU recyclability definitions
- Budget for transition — Recycled-content materials may cost more. Factor this into pricing now.
Starting packaging transitions early positions you as an environmentally responsible partner — a growing buyer preference in Europe.
Related on this site
- Textile EPR — post-consumer textile responsibility (separate from transport packaging)
- Green claims — recyclability and “green” packaging claims
- General export requirements — baseline shipment checks
What Should You Do Next?
Review packaging materials and recyclability claims with a free compliance assessment.